1. Introduction
Al-Furat Mineral Water, a project of Bentayga Enterprises ("Al-Furat", "we", "us", or "our"), respects your privacy. This Privacy Policy explains what personal information we collect when you visit alfurat.pk, place an order, apply to become a distributor, or contact us — and how we use, share, and protect that information.
By using our website or services, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use our website or services.
2. Information We Collect
We collect only the information needed to respond to you, process your order, or evaluate your distributor application:
- Contact information — name, phone number, email address, city/area.
- Business information — business name, business type, years of experience, and coverage area (for distributor applications).
- Order information — products ordered, quantities, delivery address, and delivery preferences.
- Messages you send us — the content of contact form submissions, WhatsApp messages, and emails.
- Technical information — IP address, browser type, device type, and pages visited (collected automatically via standard server logs and analytics).
We do not collect payment card details on this website. Payment arrangements, where applicable, are handled through direct bank transfer or cash on delivery.
3. How We Use Information
We use your information strictly for the following purposes:
- To respond to enquiries, orders, and distributor applications.
- To process and deliver orders, and to communicate about them.
- To evaluate distributor applications and manage distributor relationships.
- To improve our website, products, and services based on usage patterns.
- To comply with legal obligations (including FBR, SECP, and Punjab Food Authority requirements).
- To send occasional updates or promotional information — only if you have opted in, and with an unsubscribe option in every message.
We do not sell your personal information to third parties.
4. Legal Basis
We process your personal information under the following legal bases:
- Consent — when you submit a form or send us a message.
- Contract — to fulfill an order or distributor agreement.
- Legal obligation — to comply with applicable laws of Pakistan.
- Legitimate interest — to improve our services, prevent fraud, and secure our systems.
5. Sharing Information
We share your information only when necessary:
- Service providers — such as FormSubmit.co (for processing form submissions) and hosting providers — who process data strictly on our behalf.
- Our own team — regional offices and authorized distributors may receive the information needed to fulfill your order.
- Legal requirements — if required by law, court order, or government authority.
- Business transfers — if Al-Furat / Bentayga Enterprises is involved in a merger, acquisition, or sale of assets, your information may transfer as part of that transaction.
6. Cookies & Tracking
Our website may use cookies and similar technologies to remember your preferences, understand usage patterns, and improve your experience.
- Essential cookies — required for the website to function.
- Analytics cookies — help us understand how visitors use the site (only if you consent, where required).
- You can disable cookies in your browser settings — this may affect some site features.
7. Data Security
We take reasonable measures to protect your personal information, including:
- Encrypted connections (HTTPS) on our website.
- Restricted access — only authorized personnel can view submitted data.
- Secure third-party services (including FormSubmit.co) for handling form submissions.
No system is 100% secure. While we take our responsibility seriously, we cannot guarantee absolute security of information transmitted over the internet.
8. Data Retention
We retain your personal information only as long as necessary:
- Order data — kept for accounting and warranty purposes per applicable law.
- Distributor applications — kept for the duration of the review process, plus a reasonable period for reference.
- Contact messages — kept until the enquiry is resolved, then archived or deleted.
- Marketing communications — retained until you unsubscribe.
9. Your Rights
Depending on your location, you may have the following rights:
- Access — request a copy of the personal data we hold about you.
- Correction — ask us to correct inaccurate information.
- Deletion — request that we delete your personal information (subject to legal obligations).
- Objection — object to certain processing of your information.
- Withdrawal of consent — where processing is based on consent.
To exercise any of these rights, contact us at info@alfurat.pk. We will respond within a reasonable period.
10. Children's Privacy
Our website and services are not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child has submitted information to us, please contact us and we will delete it promptly.
11. Third-Party Services
Our website uses third-party services to function and communicate with you:
- FormSubmit.co — handles form submissions for our contact and distributor application forms.
- WhatsApp — for order and enquiry messaging via wa.me links.
- Google Fonts & Font Awesome — for typography and icons.
Each of these services has its own privacy policy. We are not responsible for the practices of third-party providers.
12. International Transfers
Some of our service providers (such as FormSubmit.co) may store or process data outside Pakistan. Where this occurs, we rely on the providers' standard data protection measures to safeguard your information.
13. Changes to Policy
We may update this Privacy Policy from time to time. Material changes will be reflected in the "Last updated" date at the top of this page. We encourage you to review this page periodically to stay informed about how we protect your information.
14. Contact Us
If you have any questions about this Privacy Policy, or wish to exercise any of your rights, please contact us: